The reality women face
Feeling unsafe shouldn’t be part of everyday life. Yet violence and sexual violence remain a reality for millions of women across Europe.
A personal safety alarm that gets heard when it matters — and makes people turn around instantly.
Safely is designed to get attention fast when you need it most. Simply pull the activation pin to trigger the powerful 130dB alarm and flashing light.
No app. No subscription. No complicated setup.
Clip it to your keys, handbag or backpack and keep it within easy reach wherever you go.
Your Safely Personal Alarm arrives ready for everyday use.
• Safely Personal Alarm
• Keychain attachment
• Built-in LED lights
Clip it on and you’re ready to go.
How loud is Safely?
Safely produces a powerful 130dB alarm designed to attract attention and help deter unwanted situations.
How do I activate it?
Simply pull the pin. The alarm activates immediately. Reinsert the pin to stop it.
Do I need an app or subscription?
No. Safely works completely on its own — no phone, app or monthly fee required.
Where should I carry it?
Attach it somewhere you can reach quickly, such as your keys, handbag, backpack or belt loop.
Orders are processed within 1–3 business days and include tracked delivery.
Not completely happy with your Safely? You can return your order within 30 days in accordance with our returns policy.

Walking home alone. Heading to your car after dark. Your daughter texting to say she’s on her way home.
You hope she’ll never need it. You hope you’ll never need it.
But in the moment something doesn’t feel right, having a powerful 130dB alarm within reach can make all the difference.
Safely is the kind of thing you carry hoping you’ll never have to use — but you’ll be glad it’s there if you ever do.
Feeling unsafe shouldn’t be part of everyday life. Yet violence and sexual violence remain a reality for millions of women across Europe.
Nearly one third of women surveyed across the EU reported experiencing physical violence, threats and/or sexual violence during adulthood.
EU research highlights the scale of safety concerns faced by women across Europe.
Among women aged 18–29, 35% reported experiencing physical violence, threats and/or sexual violence during adulthood.
Our personal safety alarm produces a powerful 130dB sound, comparable to the noise of a jet engine at close range. It can be heard from up to 100 metres away, helping to deter an attacker and quickly draw attention from people nearby.
Simply pull the loop to activate the alarm. It’s designed to work quickly and easily in stressful situations. To stop the alarm, simply push the loop back into place.
The battery lasts for up to 1 year in standby mode. When activated, the alarm can sound continuously for approximately 30–40 minutes. The battery is replaceable, so you can easily keep your Safely alarm ready to use.
Yes. Personal safety alarms are generally legal to carry and use across the UK, US and EU. Unlike weapons or self-defence sprays, Safely is a passive safety device designed to attract attention rather than physically harm anyone.
The powerful 130dB sound is designed to draw attention and help deter a potential threat when activated.